Press Release: Calling All Designated Divers
Calling All Designated Divers
(Tuesday 9th January 2018)
Dive straight right into January with a brand new innovation from Ireland’s top drinks producers, YellowBelly Beer and Black Castle Drinks.
‘Designated Diver’, a dry-hopped soda for adults, contains 0% alcohol and 100% pure refreshment. This drink is the first of it’s kind in Ireland. Born from a mutual desire for creativity, YellowBelly Beer (Wexford) and Black Castle Drinks (Wicklow) team up after a long-standing admiration for each others product ranges, as well as shared values for using innovative recipes and the finest possible ingredients. With a common aim to consistently offer consumers a new experience with every sip.
Black Castle Drinks bring their soft drink making experience to the fore by creating a tasty base of lemon and pear for ‘Designated Diver’, which is beautifully balanced with YellowBelly’s heavy-handed dry-hopping with Citra and Huell Melon hops. Dry-hopping is a process where hops are added to an almost finished beer to enhance aroma and flavour, this technique works perfectly here and marries the collaboration to create the perfect balance between hop fruitiness and refreshing lemon tartness. Finally, this craft soda has been carbonated to a sparkle one expects from a soda and the can has been adorned by YellowBelly Beer’s Creative Director, Paul Reck, with his signature award-winning artwork.
Ditch your mainstream soft drinks, ‘Designated Diver’ is packed full of flavour and offers a brand new alternative for craft beer drinkers and those looking for a little refreshment.