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Sheffield Wednesday. And Thursday, Friday and Saturday. [THE TELL ALL STORY]

Ah Sheffield, famous for steel, silver and naming their football teams after days of the week. It was also the home to 7 members of team YellowBelly for the Paddy’s Day weekend, amazingly the bosses had agreed to let us all attend. A decision they would most definitely regret.

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Back in January we closed a deal that meant YellowBelly was pouring in all 32 Brewdog bars in the UK over the weekend and the cheapest Ryanair flight we could find was to Sheffield, so that’s where we headed. Of course that wasn’t the only reason, the impressively named ‘Beer X’ trade show was happening the same weekend, and we also managed to swag a YellowBelly tap takeover at a local brewpub ‘The Sentinel’. This was going to be a gud’un.

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We knew our luck was in as we took our seats on the plane, we had managed to swindle the emergency exit seats. I was more than willing to be responsible for everyone’s safety in order to gain all that sweet sweet legroom. In fact, I would have been prepared to fly the bloody plane if it meant avoiding Ryanair’s cramped ‘pleb’ seats. So we stretched out and enjoyed the show. The show in question consisted of the cabin crew trying to cram an hour of a sales pitch into our 25-minute flight. Newspapers and scratch cards were sold on the same run, with absolutely no heed paid to the subtle differences inherent in each product. None of either were sold.

We arrived in Sheffield at around 10am, and to our dismay the nearest brewpub was closed for business, which meant slumming it with pints of Wolf Rock Red IPA in our Holiday Inn, which was prefixed by me with “Hotel, Motel……” at any given opportunity! Oh how we laughed.

Today was Thursday the 16th and the night of our first U.K tap takeover, in The Sentinel Brewpub. We couldn’t wait. Unfortunatley we had to wait, but spirits were high as we made our way to the ‘Beer X’ trade show. Expectations based on the exciting name were soon put to bed as we entered a converted ice hockey stadium just outside the city centre. What once used to be a hive of passion and drama is now a room of 50-year-old men talking about pumps. “But at least there will be beer”, I offered to an increasingly frustrated Darragh Barnes. But alas, I was wrong. People selling cans had no beer in them, people selling taps had them running dry and bottle sellers were selling just that, empty bottles

Next up was our takeover, but first we went for meat. Lots of meat. Suitably refreshed, we headed to The Sentinel to drink beer and talk shite. Well actually, I only had to drink beer, Dec and Paul were leading the shite talking! There was a great reaction to Paul, as people learned about the hard work and creativity that goes into designing a YellowBelly Label. No one could understand Dec.

We were then let loose onto the streets of Sheffield where we took in the sights. The sights being- The Rutland Arms which was funny to say in a Sheffield accent, The Shakespeare Public House which was situated on the excellently named Gibraltar Street, and The Devonshire Cat, a pub owned by the lads from Abbeydale Brewery.  Suffice to say we had a lovely night made all the better by a few swift halves and a couple of yards of ale.

The next morning was Paddy’s Day, it was also the day our beer would be pouring in all 32 Brewdog bars in the U.K. We were all very excited. To help contain this excitement we decided to sit in a tattoo parlour’s waiting room for 7 hours, yes 7 hours. Dec, Darragh Ruairi and I decided we wanted to do something to remember the trip. Paul drew us a Top Hat and moustache tattoo and in we went. We were shown to the waiting room and our home for the next while. It was admittedly a very nice waiting room, with plush leather couches and an X-box. As the hours progressed it started to feel like the next day after a house party. The rollover. Episodes of Family Guy were on an eternal loop, everyone was hungover, people were taking turns going to the nearby off licence to grab £1 cans of Red Stripe, and the day seemed to take forever!

I was the last in to get tattooed, my reckoning being that he would have perfected it by now. He could have also been very tired and sick of doing the same bloody tattoo, but I took a chance! Big shout out to Tenacious Tattoo for looking after us for the day, they were absolute legends. Around 9pm we finally got to leave and head into town. We went straight to the nearest Brewdog and celebrated our new ink with a pint of Castaway. Our first pint of YellowBelly on foreign shores, unless you count Northern Ireland of course, and we do. It was a great night; the staff were class and it was great to meet loads of new people and spread the good word of YellowBelly. Once that was out of the way we made our way to ‘Corporation’, a local nightclub where we were re-introduced to our old friend Mr. Cans of Red Stripe. This time at £2 a can. The rest of the night was a blur, I did manage to keep my cling film wrapped around my arm which was a plus. It was a rough morning.

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3 days, 4 tattoos’, and 2 travel bans. Sheffield, your beautiful.

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Castaway, Rafts and… Tom Hanks?!

Our top hats are well and truly off to ‘Silenus’ (@bia_agus_deoch) on Twitter.

He’s just sent us these pics of his own homemade ‘Castaway’ Can Life Raft.

Will it float? We dunno, but you can ask him yourself by sending him a tweet. Check out the tweet and pics below.



Meanwhile, Sonovagun (@son0vagun), everyone’s favourite beer photographer, has given us the classic Tom Hanks treatment, with some next level photoshop skills.




If you got photos of our beers, feel free to share them with us, by tagging us on your social sites using @yellowbellybeer or #yellowbellybeer. 

Summer love,

@YellowBellySham 

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YellowBelly Beer & Sheffield Beer Week 2017

Howdy folks,

We are delighted to announce that we are heading to the UK to take part in this years epic Sheffield Beer Week 2017.

We’ll be taking the city by storm with a “tap takeover, to end all tap takeovers” at The Sentinel Brewhouse & Taprooms on March 16th from 5pm.

In addition to this, we’ve teamed up with the Irish Beer Snobs for a very special Brewery/Blogger collaboration beer, which has been brewed specifically for our tap takeover at The Sentinel. They’ll also be joining us on the night to host a truly unique #SheffBeerWeek Twitter Hour between 5pm & 6pm.

To say we are excited, is an understatement. Taplist and our New Collab Beer will be announced soon.

Let us know you are going to be there, by tweeting @yellowbellybeer or by leaving us a comment below.

Special thank you to Jules of Sheffield Beer Week and Alex Burrows of The Sentinel Brewhouse & Taprooms for helping put all of this together.

 


EVENT INFO

Sentinel Tap Takeover Image (1)

YellowBelly Tap Takeover, Meet The Brewer & Designer

Venue: Sentinel Brewhouse & Taproom, 178, Shoreham St. S1 4SQ.
Website: https://www.facebook.com/Sentinel-Brewing-Co
Date: Thurs 16th March
Time: TTO 5pm-6pm, Meet the Brewer & Designer from 6pm
Cost: Free entry
Travel: Buses: 1, 1a, 24, 25, 56 (to Shoreham Street) / Trams: Blue or Purple (to Granville Road)

From 5pm YellowBelly Beer are landing at Sheffield Beer Week on Thursday March 16th for their first full-scale tap takeover of the year at Sentinel Brewery’s Taphouse, bringing a cracking line up of their beers on draught and cask, some of which will be brewed specifically for the event.

Meet the Brewer / Designer: 6pm

This double header event will see the two men at the creative heart of YellowBelly Beer talking about how they go about creating a beer, from start, to finish.

Declan Nixon, Head Brewer, YellowBelly Beer. 
Since joining the team to launch the brewery 2 years ago, Dec has created over 90 beers and won many awards for his creative brews. He brings a depth of knowledge about every aspect of the brewing process, along with an increasing knowledge on barrel ageing and mixed fermentations. Hear him chatting about helping to create one of Ireland’s much loved beer brands and building a brewery from the ground up, from a 200l to a 6000l system.

Paul Reck, Designer, YellowBelly Beer. 

From the initial logo, to award-winning label artwork, to a tie-in video game, YellowBelly Beer’s designer Paul Reck has also been with the brewery from the beginning and knows how to build a brand. Listen to Paul chat about his inspirations, techniques and getting noticed in a rapidly expanding industry.

 


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Sheffield Beer Week Twitter Hour: The Irish Craft Beer Scene with YellowBelly Beer & @Irishbeersnob

Venue: Sentinel Brewhouse & Taproom, 178, Shoreham St. S1 4SQ.
Website:http://yellowbellybeer.ie/ / @Irishbeersnob
Date: Thurs 17th March
Time: 5-6pm
Ireland has experienced an explosion in craft breweries over the last two years. Join @SheffBeerWeek as they welcome Irish beer blogger @Irishbeersnob and Seamus of YellowBelly Beer for this Twitter Hour. A perfect opportunity to find out more about the Irish independent beer  scene. Crack open a beer alongside and share your beer online. There will be a Yellow Belly Beer event following this Twitter Hour at 6pm.

 

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Stormy Weather & Strange Brews…

Franciscan Well, Cork, January 2017.

We had just solved our first case of the evening. Who would sleep in which bed at our lodgings of 221B Wellington Street. I had quickly observed that one was significantly larger than the other and more suitable in length for a towering fellow like myself. Our landlady, Mrs Hudson (or I think that was her name), offered us breakfast for the morning after, however, we knew this would be a futile ambition and politely declined. She handed us our key and pointed us towards the direction of Cork’s quays.

We turned our collars up to the wind, adjusted our hats and strolled into the night.

Rain crashing. Wind sweeping. Franciscan Well. Cask pouring.

As we peered around a busy beer garden at an array of cask handles, friendly faces and into the warming flames of a pizza oven, we knew we had found our port in the storm. Such frenzied weather only occurs whenever Team YellowBelly step foot into a plane, train or automobile. This night was no exception.

We found a lofty perch upon a barrel and settled in for the night.

I lit my pipe and turned to my travelling companion, Dr. Nixon.

“I deduce you could use a pint, dear Nixon.”

I puffed deeply. He looked at me blankly and responded in his northern hue.

“Yew’ve been watchin’ ‘Sherlock’ again haven’t cha.”

I spluttered as I realised I had never smoked a pipe before.

“Yeah… sorry.”

 


 

Back to reality.

A huge thank you to the Franciscan Well for taking so many of our beers for the Festival. It was great to catch up with other breweries and some great supporters for what we are doing here in Wexford. And as always, some top notch pizza.

We were delighted to walk away with two awards for our ‘The Passion’ Passionfruit Lager in the Beoir Cask Competition; First Place in ‘Best Beer of the Festival‘ and it also won ‘Best Speciality Beer.’ Thanks to the Beoir judges for their hard work and organisation.

Here’s Assistant Brewer, Darragh Barnes, looking delighted. As were we all. It was a cracking way to start the year.

See you at the next festival.

 

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YellowBelly World Domination | Part 1 | Poland

If somebody had told me a year ago that one day I would be going to Poland trying to sell YellowBelly Beer, I would have thought it was an accurate prediction based on our current growth! We were invited through Bord Bia to a meet and greet with Polish beer importers and distributors at the Ambassador’s residence in Warsaw. Of course, we would attend.  That day came on Wednesday the 7th of December, my travelling companion was the exotically named Kamil Che. Kamil is a Polish guy we know, so he seemed the obvious candidate…

While our day of travel was the Wednesday, my work began on Tuesday. I was tasked with the unenviable challenge of Individually wrapping 48 bottles of beer in bubble wrap and cramming them into two suitcases. One each. I felt like Pablo Escobar, although I doubt Pablo would have took part in such menial tasks. I felt like one of Pablo Escobar’s skivies. I met Kamil at the airport and gave him his suitcase which contained 24 bottles of beer. 12 Lager and 12 Citra Pale. I looked at my own, packed to the gills with Pink Freud and Harvest Lager. We wondered about the legality of what we were doing. “I’m sure its fine”, was the prevailing thought as we approached the check in desk.

“How are you guy’s doing today?”

“The bags are full of beer.”

I sung like a canary… I couldn’t hold it in any longer. I don’t know whether it was the lack of sleep or the fear that got to me, but either way Ryanair were now fully aware what we were up to. Would I be sent home in disgrace? Would the suitcases be destroyed? Would I be arrested? We were in the lap of the gods now.

“That’s ok sir, just bring them to the oversized baggage drop and they will stick some fragile stickers on them”

It was as easy as that! Next time I’m bringing cocaine.

The flight itself was unmemorable. The usual fair. Safety demonstration, Irish Times and a snooze. It was at the arrivals hall where everything got a bit ‘James Bond’. We were greeted with a placard with our names on it, and a car was waiting outside to drop us to our hotel. We retired to our rooms to shower and suit up. We arranged to meet in the lobby in an hour and make our way to the Ambassador’s residence.

Looking sharp and feeling good we made our way out into the cold Warsaw night. Jay walking is a very serious offence in Poland but luckily the residence was only a short stroll away, unfortunately we didn’t know where that was! Luckily with a translator by my side and multiple Polish people giving us directions we eventually found the residence, and what a residence it was. A long winding, paved, tree-lined driveway led us to a 5-story mansion. It was like a country estate nestled into the rustle bustle of a major European city. We’re in the wrong game. We were buzzed in by the butler and brought into the drawing room to set up our stand.

We got set up and people were starting to arrive, canapés were being brought around on silver trays, but not a Ferrero Rocher in sight. The beer was going down well, although one distributor queried why we didn’t have a stout. But in fairness he also probably wondered why I wasn’t a leprechaun. Other than that, the evening was a success and some good contacts were made. The first leg of our world domination plan was nearly complete. Bord Bia brought us and the rest of the exhibitors out for a meal afterwards where we got to sample some Polish cuisine.  There was then talk of going to some cocktail bar, but me and Kamil knew where we were headed. We had met the owner of the ‘Jaberwocky Bar’ at the event earlier and we promised we’d be down to sample some of his 20 taps later. So, while the rest headed off to drink Cosmos, Kamil and I flanked by, who else but the Ambassador and his husband, went off to drink pints.

We jay-walked our entire way to the pub, reckoning diplomatic immunity might stretch to companions. We were given the full tour by Rafal including the proposed site for an on-site brewery, and drank copious amount of Polish craft beer. The beer was only ok, they are at the start of their own craft revolution and I have no doubt the quality will improve with time. At 2am we said our goodbyes, we promised to return to the residence anytime we were in Warsaw. An invite I’m sure the Ambassador immediately regretted.

See you soon Poland!

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First Sour of 2017

Jack Bauer’s Power Shower Sour | The Return

We’ve just brewed our first sour of 2017, and it’s Season 2 for Jack Bauer’s Power Shower Sour.

This is straight up Berliner Weisse.
No fruit. No pine needles. No dry hops.
Sweet and sour with a refreshing finish.

Back again, to live and fight another day.

If you want to learn more about our kettle souring process, check out this interview with our Head Brewer Declan Nixon.

CLICK HERE FOR PHOTOS

 

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YellowBelly HOP ROCKET Goes Live

Press Release

 Thursday 15th December 2016 – Wexford, Ireland – YellowBelly Beer, one of Ireland’s fastest growing microbreweries, launched their first video game last night in time for Christmas, to give something back to customers and followers for their support in 2016.

Their hero ‘YellowBelly’, a character who features prominently throughout the brewery’s award-winning branding, takes to the skies in a side scrolling adventure for an epic aerial battle to foil the plans of his evil twin ‘BlueBelly’. The villain has orchestrated an assault on the brewery using his Clockwork Warships to steal much guarded beery secrets. Have you got what it takes to help YellowBelly protect recipes from falling into evil hands?

Control your own airship to destroy, bash or avoid waves of incoming enemy ships as well as going toe-to-toe with BlueBelly at various stages, which increase with difficulty as the game progresses.

The free game is available through their website www.yellowbellybeer.ie/game and is currently best played through a browser on Desktop, Laptop or Tablet.

YellowBelly Beer is a microbrewery based in Wexford, Ireland and are renowned for their innovative branding, comic books and animated videos. They are currently underway with a major brewery expansion to increase capacity and keep up with demand for their award-winning beers.

Follow their story on Facebook, Twitter & Instagram. Game for 18+ only. Please Enjoy YellowBelly Beer responsibly. Visit www.drinkaware.ie.

END

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SippyFest 2016

Hey Folks,

Here are a few snippets from the epic SippyFest Craft Beer Festival at Guildhall Derry which we attended last weekend along with a whole host of other great Irish breweries. On tap, we were pouring YellowBelly Lager, Summer Mixed Fruit Lager, Citra Pale Ale, The Hangover Dry-Hopped Amber, G’Way IPA, Castaway, For Whom the Sour Trolls, Salubrious Stout and our Hope Beer collaboration, Peach & Blueberry Sour.

Epic Montage

Picture Gallery

SippyFest 2016 | Derry

Flickr Album Gallery Powered By: Weblizar

See You Next Year

SippyFest Team Photo

SippyFest Team Photo: (L-R) Paddy Mullan, Nicky Lambert, Declan Nixon, Seamus Redmond

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57 The Headline | The Blog

Dublin, home to Dustin the Turkey, The Bagatelles and thinking you’re better than everybody else. It’s also where 57 The Headline is located, one of the best craft beer bars in the country. Where better for Team YellowBelly to host its first Dublin tap takeover, nowhere that’s where! No half measures this time as 12 great beers and 4 staff members made the short trip up the N11. Nick and Dec in the jeep, Darragh and I in the Peugeot. Seamus couldn’t attend as it was his 2nd cousins Bar Mitzvah.

We were last to leave, delayed by Darragh’s 45-minute grooming routine, but it seemed to be worth it. He was looking fresh. We made a quick stop off at the Maxol garage before we left. Diesel and a sandwich. We were already running late so I had to eat my sambo in transit, I could tell Darragh was pretty impressed by my daredevil antics. He looked on in awe as I easily juggled gear changing, wheel turning and chicken eating, all the while maintaining a decent level of conversation.  Local Heroes Basciville were the soundtrack to this Road-trip. While we both enjoyed the classic ‘Sweetheart Rodeo’, we agreed that the criminally underrated ‘Sweet October’ was the best song on the EP. We sung along and speculated on the identity of the songs returning emigrant.

First Stop was the free Dart carpark in Greystones. This provided a safe but most importantly free place to leave the car overnight, and avoid the mayhem that is evening traffic in Dublin City. We just had time to go 10 minutes out of our way to the nearest O’Briens and stock up on beer for the 40-minute train journey. Fully branded in YellowBelly t-shirts we zipped up our jackets to avoid being recognized. We were on a tight schedule and didn’t have time for autographs and pleasantries. Two cans each, out the door, onto the train. We sipped our beverages and looked out at one of the most picturesque train views in the world. We gazed at the beautiful mansions around Dalkey and Kiliney, I pointed at one and told Darragh it was Bono’s. I had no idea if it was or not, but he seemed to get a kick out of it. We hopped off at Pearse Street and hailed a taxi.

We arrived at our destination at 6pm. Dec and Nick were already there, and getting themselves fully up to speed with The Headlines food offerings. We joined them for a pre-match burger. The place was already starting to fill up and the beer was flowing. It really was a who’s who of the Irish beer scene. Bloggers, brewers, barmen, bakers, and candlestick makers. Everyone was there.  I chatted to John aka @thebeernut and tried to get a sneaky look at his notebook but to no avail. G’way IPA was the first to hit the dust and in general seemed to be the hit of the night, as well as the ever-popular Castaway. I was schmoozing away and just about holding it together until……..Salubrious Stout. The brainchild of Declan and home brewer extraordinaire Mark Lucey dealt the knockout blow. A 9%, silky, oak aged stout that was just having a laugh really. It was time to leave. Nick had the unenviable task of bringing us home in the back of his jeep. It’s being fumigated as we speak.

Thanks to Geoff, Maire and everyone at 57 The Headline for looking after us and for hosting the best beer-y night of 2016.

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New YellowBelly Tales | Issue 9 | Little Red

Enjoy our latest edition of YellowBelly Tales entitled ‘Little Red’ in celebration of our recent Red Ale release of the same name.

Let us know what you think by tweeting @yellowbellybeer or leaving us a comment below.

Click here for more information on YellowBelly Beer’s ‘Little Red’ Red Ale.

Click here for more comics. 

Disclaimer: This is a work of fiction. Names, characters, businesses, places, events and incidents are either the products of the author’s imagination or used in a fictitious manner.