YellowBelly Beer


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YellowBelly World Domination | Part 1 | Poland

If somebody had told me a year ago that one day I would be going to Poland trying to sell YellowBelly Beer, I would have thought it was an accurate prediction based on our current growth! We were invited through Bord Bia to a meet and greet with Polish beer importers and distributors at the Ambassador’s residence in Warsaw. Of course, we would attend.  That day came on Wednesday the 7th of December, my travelling companion was the exotically named Kamil Che. Kamil is a Polish guy we know, so he seemed the obvious candidate…

While our day of travel was the Wednesday, my work began on Tuesday. I was tasked with the unenviable challenge of Individually wrapping 48 bottles of beer in bubble wrap and cramming them into two suitcases. One each. I felt like Pablo Escobar, although I doubt Pablo would have took part in such menial tasks. I felt like one of Pablo Escobar’s skivies. I met Kamil at the airport and gave him his suitcase which contained 24 bottles of beer. 12 Lager and 12 Citra Pale. I looked at my own, packed to the gills with Pink Freud and Harvest Lager. We wondered about the legality of what we were doing. “I’m sure its fine”, was the prevailing thought as we approached the check in desk.

“How are you guy’s doing today?”

“The bags are full of beer.”

I sung like a canary… I couldn’t hold it in any longer. I don’t know whether it was the lack of sleep or the fear that got to me, but either way Ryanair were now fully aware what we were up to. Would I be sent home in disgrace? Would the suitcases be destroyed? Would I be arrested? We were in the lap of the gods now.

“That’s ok sir, just bring them to the oversized baggage drop and they will stick some fragile stickers on them”

It was as easy as that! Next time I’m bringing cocaine.

The flight itself was unmemorable. The usual fair. Safety demonstration, Irish Times and a snooze. It was at the arrivals hall where everything got a bit ‘James Bond’. We were greeted with a placard with our names on it, and a car was waiting outside to drop us to our hotel. We retired to our rooms to shower and suit up. We arranged to meet in the lobby in an hour and make our way to the Ambassador’s residence.

Looking sharp and feeling good we made our way out into the cold Warsaw night. Jay walking is a very serious offence in Poland but luckily the residence was only a short stroll away, unfortunately we didn’t know where that was! Luckily with a translator by my side and multiple Polish people giving us directions we eventually found the residence, and what a residence it was. A long winding, paved, tree-lined driveway led us to a 5-story mansion. It was like a country estate nestled into the rustle bustle of a major European city. We’re in the wrong game. We were buzzed in by the butler and brought into the drawing room to set up our stand.

We got set up and people were starting to arrive, canapés were being brought around on silver trays, but not a Ferrero Rocher in sight. The beer was going down well, although one distributor queried why we didn’t have a stout. But in fairness he also probably wondered why I wasn’t a leprechaun. Other than that, the evening was a success and some good contacts were made. The first leg of our world domination plan was nearly complete. Bord Bia brought us and the rest of the exhibitors out for a meal afterwards where we got to sample some Polish cuisine.  There was then talk of going to some cocktail bar, but me and Kamil knew where we were headed. We had met the owner of the ‘Jaberwocky Bar’ at the event earlier and we promised we’d be down to sample some of his 20 taps later. So, while the rest headed off to drink Cosmos, Kamil and I flanked by, who else but the Ambassador and his husband, went off to drink pints.

We jay-walked our entire way to the pub, reckoning diplomatic immunity might stretch to companions. We were given the full tour by Rafal including the proposed site for an on-site brewery, and drank copious amount of Polish craft beer. The beer was only ok, they are at the start of their own craft revolution and I have no doubt the quality will improve with time. At 2am we said our goodbyes, we promised to return to the residence anytime we were in Warsaw. An invite I’m sure the Ambassador immediately regretted.

See you soon Poland!

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First Sour of 2017

Jack Bauer’s Power Shower Sour | The Return

We’ve just brewed our first sour of 2017, and it’s Season 2 for Jack Bauer’s Power Shower Sour.

This is straight up Berliner Weisse.
No fruit. No pine needles. No dry hops.
Sweet and sour with a refreshing finish.

Back again, to live and fight another day.

If you want to learn more about our kettle souring process, check out this interview with our Head Brewer Declan Nixon.



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YellowBelly HOP ROCKET Goes Live

Press Release

 Thursday 15th December 2016 – Wexford, Ireland – YellowBelly Beer, one of Ireland’s fastest growing microbreweries, launched their first video game last night in time for Christmas, to give something back to customers and followers for their support in 2016.

Their hero ‘YellowBelly’, a character who features prominently throughout the brewery’s award-winning branding, takes to the skies in a side scrolling adventure for an epic aerial battle to foil the plans of his evil twin ‘BlueBelly’. The villain has orchestrated an assault on the brewery using his Clockwork Warships to steal much guarded beery secrets. Have you got what it takes to help YellowBelly protect recipes from falling into evil hands?

Control your own airship to destroy, bash or avoid waves of incoming enemy ships as well as going toe-to-toe with BlueBelly at various stages, which increase with difficulty as the game progresses.

The free game is available through their website and is currently best played through a browser on Desktop, Laptop or Tablet.

YellowBelly Beer is a microbrewery based in Wexford, Ireland and are renowned for their innovative branding, comic books and animated videos. They are currently underway with a major brewery expansion to increase capacity and keep up with demand for their award-winning beers.

Follow their story on Facebook, Twitter & Instagram. Game for 18+ only. Please Enjoy YellowBelly Beer responsibly. Visit


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SippyFest 2016

Hey Folks,

Here are a few snippets from the epic SippyFest Craft Beer Festival at Guildhall Derry which we attended last weekend along with a whole host of other great Irish breweries. On tap, we were pouring YellowBelly Lager, Summer Mixed Fruit Lager, Citra Pale Ale, The Hangover Dry-Hopped Amber, G’Way IPA, Castaway, For Whom the Sour Trolls, Salubrious Stout and our Hope Beer collaboration, Peach & Blueberry Sour.

Epic Montage

Picture Gallery

SippyFest 2016 | Derry

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See You Next Year

SippyFest Team Photo

SippyFest Team Photo: (L-R) Paddy Mullan, Nicky Lambert, Declan Nixon, Seamus Redmond

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57 The Headline | The Blog

Dublin, home to Dustin the Turkey, The Bagatelles and thinking you’re better than everybody else. It’s also where 57 The Headline is located, one of the best craft beer bars in the country. Where better for Team YellowBelly to host its first Dublin tap takeover, nowhere that’s where! No half measures this time as 12 great beers and 4 staff members made the short trip up the N11. Nick and Dec in the jeep, Darragh and I in the Peugeot. Seamus couldn’t attend as it was his 2nd cousins Bar Mitzvah.

We were last to leave, delayed by Darragh’s 45-minute grooming routine, but it seemed to be worth it. He was looking fresh. We made a quick stop off at the Maxol garage before we left. Diesel and a sandwich. We were already running late so I had to eat my sambo in transit, I could tell Darragh was pretty impressed by my daredevil antics. He looked on in awe as I easily juggled gear changing, wheel turning and chicken eating, all the while maintaining a decent level of conversation.  Local Heroes Basciville were the soundtrack to this Road-trip. While we both enjoyed the classic ‘Sweetheart Rodeo’, we agreed that the criminally underrated ‘Sweet October’ was the best song on the EP. We sung along and speculated on the identity of the songs returning emigrant.

First Stop was the free Dart carpark in Greystones. This provided a safe but most importantly free place to leave the car overnight, and avoid the mayhem that is evening traffic in Dublin City. We just had time to go 10 minutes out of our way to the nearest O’Briens and stock up on beer for the 40-minute train journey. Fully branded in YellowBelly t-shirts we zipped up our jackets to avoid being recognized. We were on a tight schedule and didn’t have time for autographs and pleasantries. Two cans each, out the door, onto the train. We sipped our beverages and looked out at one of the most picturesque train views in the world. We gazed at the beautiful mansions around Dalkey and Kiliney, I pointed at one and told Darragh it was Bono’s. I had no idea if it was or not, but he seemed to get a kick out of it. We hopped off at Pearse Street and hailed a taxi.

We arrived at our destination at 6pm. Dec and Nick were already there, and getting themselves fully up to speed with The Headlines food offerings. We joined them for a pre-match burger. The place was already starting to fill up and the beer was flowing. It really was a who’s who of the Irish beer scene. Bloggers, brewers, barmen, bakers, and candlestick makers. Everyone was there.  I chatted to John aka @thebeernut and tried to get a sneaky look at his notebook but to no avail. G’way IPA was the first to hit the dust and in general seemed to be the hit of the night, as well as the ever-popular Castaway. I was schmoozing away and just about holding it together until……..Salubrious Stout. The brainchild of Declan and home brewer extraordinaire Mark Lucey dealt the knockout blow. A 9%, silky, oak aged stout that was just having a laugh really. It was time to leave. Nick had the unenviable task of bringing us home in the back of his jeep. It’s being fumigated as we speak.

Thanks to Geoff, Maire and everyone at 57 The Headline for looking after us and for hosting the best beer-y night of 2016.

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New YellowBelly Tales | Issue 9 | Little Red

Enjoy our latest edition of YellowBelly Tales entitled ‘Little Red’ in celebration of our recent Red Ale release of the same name.

Let us know what you think by tweeting @yellowbellybeer or leaving us a comment below.

Click here for more information on YellowBelly Beer’s ‘Little Red’ Red Ale.

Click here for more comics. 

Disclaimer: This is a work of fiction. Names, characters, businesses, places, events and incidents are either the products of the author’s imagination or used in a fictitious manner.

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Maiden Voyage…

Ah the North….. home of the Wexford accent, the Ulster fry (there is no difference), and our Head Brewer Declan Nixon. It was also the destination for another YellowBelly road trip. I was to be picked up by Bossman Lambert and his trusty sidekick Shambo. Fashionably late of course, the boys pulled up in Shambo’s battered black Opel, sporting matching blue jumpers and white shirt combinations. They were looking smart. I took a look at my own get-up, stylish yet understated. Our looks were on point; we were ready to go.

We had barely been on the road an hour before Bossman Lamberts stomach began to grumble. A hunger only 2 Burger King meals could satisfy. I opted for a salad. We looked in disgust as a man, our boss, took down two Chicken Royale meals in less than 5 minutes. It was horrendous. After what seemed like an eternity Shambo came back from the toilet and we were ready to hit the road again. God knows what he was doing in there! Rumours of a secret double cheeseburger remain unfounded. The ketchup stain on his newly pressed white shirt would never stand up in court.

Next stop Derry, The Maiden City and our Maiden visit. We were hitting up The Blackbird for a tap takeover. Well, we brought three beers with us so it was more of a ‘Tap Anschluss’, but that doesn’t really have the same ring to it and might lead to more questions than answers, so we stuck with Tap Takeover. But before we headed to the pub we had to call up to the Nixon household and collect our head brewer. As we walked up to the house we were met with a rather touching image. An image usually more akin to a halting site, but touching none the less.


As soon as Declan had finished getting his hair done and doing his Liam Gallagher impression we left. Our home for the night was the Travelodge in Derry City, conveniently placed above a Wetherspoons. We quickly unpacked (placed bags on floor), branded ourselves and headed out. The Blackbird was only a short stroll away. Dec was leading the talk as we were on his turf, it was reassuring to find out that nobody could understand him here either, even in his own hometown and it wasn’t just us down south! As he rabbited on about YellowBelly (I Think), I took the oppurtunity to chat up his mother. Here I am in full flow-


The night was a great success, a good few pints of Citra followed by a couple of cheeky Old Fashioned’s lubricated us all nicely. We moved on from the Blackbird and made our way to some other pub that I can’t remember. We managed to get some late drinks based on our YellowBelly identity, like rockstars, it was at that point we knew we had finally made it as a brewery. The rest of the night was a blur, only pieced back together in the morning with the help of Bossman Lambert and the kebab ingredients stuck to my face.

Thanks to all the staff from The Blackbird and that pub that gave us a lock in, and everyone that came to drink our beer! Much appreciated, see ya’s all soon.



Check out our gallery of pics from our tap takeover at The Blackbird Derry & snaps from the Portrush Beer & Food Festival 2016.

Many thanks to the organisers and all of those who attended both events.
You can click here to check them out on Flickr.

Derry/Portrush – Tap Takeovers & Festivals

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Derry Tap Takeover & Portrush Beer Festival

Check out our gallery of pics from our tap takeover at The Blackbird Derry & snaps from the Portrush Beer & Food Festival 2016.

Many thanks to the organisers and all of those who attended both events.
You can click here to check them out on Flickr.

Derry/Portrush – Tap Takeovers & Festivals

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Sky Tigers… Roar..

Sky Tigers …. ROAR!!!….

What started off as a joke on the Fine Ale Countdown (one of Ireland’s top beer podcasts) between their host Ben Clifford and our Salesman/Blogger/Brewer Danny, has now become a reality. Apparently Ben is a big fan of our designer Paul Reck, and so laid down a challenge to him on the podcast to come on board with his idea for a comic book/animated tv series ‘Sky Tigers’ – a crack team of tiger mercenaries trying to save the world, by dropping into combat zones from great heights.

This of course, was not forgotten after the podcast, with plenty of reminders from Ben & The Fine Ale Countdown.

According to Ben:


Little did he know, Paul was working on something behind the scenes, and yesterday, we released our very first look at ‘Sky Tigers’ and their leader STRYPE.


Who knows what is next for Sky Tigers, but we are hoping that we can someday further Ben’s dream of creating a comic/animated video of his beloved Sky Tigers.


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The Great Irish Beer Festival 2016 [GALLERY]

Check out our gallery of pics from the Great Irish Beer Festival, Cork, Sept 22 – 24, 2016.
Many thanks to the organisers and all of our fellow microbrewery friends for a great weekend.
You can click here to check them out on Flickr.

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